(add 25 cents per participant per demographic: you may define the category within the demographic up to 20 categories after ordering your survey)
TIP: In addition to the overall statistics provided by your survey, you may find it useful to know a bit more about how segments of your company/organization responded to each statement of the survey.
For example: For the statement, "I am satisfied with the recognition I receive when I do a good job." - Suppose your overall company/organization score is 75% favorable (in agreement with the statement). You might find it interesting to learn that when the score is broken down into "management vs. non-management" the score is 90% favorable for management but only 60% favorable for non-management personnel. Or if you have selected demographics by location, that people in the "northern region" score 80% favorable while people in the "southern region" only 65% agreed with this statement.
Consider how learning specific scores by department, tenure, job level, job function or location will assist you in making the best decisions.
One of the best opportunities found with this option is for internal education, training and mentoring. From your scores you can determine who in your organization is the "best" in any area. You may want to ask these leaders to help train and mentor others for similar results
For each demographic report you select, 50 cents per person surveyed will be added to the total cost of your survey. You will be asked later in the purchase process to define up to 20 demographic divisions (labels) per demographic selected. Help will be provided there as well.
CAUTION: Demographic categories are not required for a successful survey. Demographics may help larger companies/organizations narrow the population in a particular area of the company to determine specific needs of the company. To ensure the highest level of responses for your survey, we recommend you not use demographics in categories that have less than 5-6 people. For example, if your sales team has only 2-3 people, they may feel less comfortable participating in the survey process if they believe they may be identified by a demographic category.
Department (sales, IT, accounting, etc.) Tenure (less than 1 year, 2-5 years, etc.) Job Level (management, non-management) Job Function (clerical, warehouse, sales, driver, etc.) Location (Dallas, Berlin or warehouse, showroom) Gender (Male, Female) Age (over 18, 18 to 24 years old, 25 to 30 years old) Ethnicity (Caucasian, African American, Hispanic, etc)